Marketing As Strategy Understanding The Ceos Agenda For Driving Growth And Innovation By Kumar Nirmalya Hardcover
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Marketing As Strategy Understanding The Ceos Agenda For Driving Growth And Innovation By Kumar Nirmalya Hardcover
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Product Description
Marketing As Strategy Understanding The Ceos Agenda For Driving Growth And Innovation By Kumar Nirmalya Hardcover
Specifications
- Books Author: Kumar, Nirmalya
- Language: English
- Publisher: Harvard Business Review Press
- Books Category: Business & Money
- Book Format: Hardcover
- Books_ISBN: 9781591392101
- Country Of Origin: United States of America
- Publication Date: 5/5/04